GetResponse for Email Marketing – Features,Pricing and Benefits

GetResponse is an email marketing and an online tool/platform for campaign management. It is similar to Aweber in some ways but has it’s own unique set of benefits.

This email marketing platform/app allows businesses and entrepreneurs to build a targeted subscriber list.

With the created mailing list,businesses are able to create and send high-impact newsletters,follow-up campaigns,and video emails. With the autoresponders features,GetResponse enables you to automate your particular emails to subscribers. Moreover,you are also able to view and analyze different statistics such as click through and open rate which is related to an email marketing campaign.

A present,the features of GetResponse have evolved considerably and for that reason,the tool is now an all-in-one marketing solution. Apart from email marketing,this marketing tool also provides some customer relationship management,landing pages,and web hosting functionality.

Pricing Plans of GetResponse
GetResponse has four main types of pricing plans.

These pricing plans are Email,Pro,Max,and Enterprise. The Email,Pro,and Max pricing plans further have several plan types to choose from based on the list size.

These are the pricing for the Email,Pro,and Max packages.
• 1,000 list size: $15/mo.(Email)/ $49(Pro)/ $165(Max)
• 2,500 list size: $25/mo.(Email)/ $49(Pro)/ $165(Max)
• 5,000 list size: $45/mo.(Email)/ $49(Pro)/ $165(Max)
• 10,000 list size: $65/mo.(Email)/ $75(Pro)/ $165(Max)
• 25,000 list size: $145/mo.(Email)/ $165(Pro)/ $255(Max)
• 50,000 list size: $250/mo.(Email)/ $280(Pro)/ $370(Max)
• 100,000 list size: $450/mo.(Email)/ $490(Pro)/ $580(Max)

The Enterprise plan is for users whose email addresses lists exceed 100,000. This package is available from around $1,199/mo.

The exact pricing for this particular plan depends on your particular requirements. If you thinking about choosing the Enterprise plan,you should first book a demo. You will be required to provide different details such as name,email address,and current list size in the online form provided. You will discuss with the GetResponse team your requirements and pricing.

If you pay 12 or 24 months service in advance,then you can save some cash. For 12 months advance service payment,you will be given an 18% discount while for 24 months of advance service payment; you will be given a 30% discount.

The Main Differences Between Plans
The different GetResponse plans cover key features which include:

• The capability to not only import but also grow and host your email database
• Hundreds of email templates that are ready to use
• Responsive email designs
• The autoresponder functionality
• In-depth reporting
• Split testing
• RSS/blog to email functionality
• Comprehensive segmentation options
• Social sharing tools

Other key differences between the different GetResponse plans are:

  1. CRM: This tool is available for only the Pro,Max,and Enterprise plans
  2. Landing Pages: Only the Pro plan and higher provides this feature allowing not only split testing but also unlimited views.
  3. Webinars: The Email plan does not have this functionality and the number of participants in a webinar is limited both for Pro and Max plans at 100 and 500 respectively. The Enterprise plan webinars attendees limit is not clear.
  4. Users: The Email plan allows only a single user account while for Pro,Max and,Enterprise plan you get 3,5,and 10 user accounts respectively.
  5. E-commerce: You can only employ the use of this functionality if you are either on the Pro,Max,or the Enterprise plan.

In conclusion,apart from the GetResponse having a comprehensive list of features,you would expect an email marketing tool/platform to have,you can also benefit from the substantial discount offered for a 1 or 2 years advance payment of service. Moreover,though other competing tools like Mailchimp may offer free accounts for those with a subscribers number that is small,often the range of features available is limited,unlike when on a paid plan.

Another email auto responder to consider which I mentioned briefly at the beginning of this post and that is in direct competition with GetResponse is Aweber.- Aweber deserves it’s own write up. Whichever software or application you choose,you can be sure that you will have many features to work with. All autoresponders have their own unique benefits so you will have to weigh the pros and cons of each one.

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